join The Floor Coatings Group.

The Floor Coatings Group is the #1 business development and lead generation platform in the floor coatings contractors.

We have been in the coatings industry since the early 2000’s and have sold and installed millions of feet and tens of millions of dollars worth of industrial and commercial floor coatings.

Join the Floor Coatings Group and let us apply proprietary lead generation tools to help you grow your floor coatings business.

Become a certified contractor

Increased your lead flow, bid more projects, grow your industrial and commercial floor coatings business.

Become a certified contractor for your service area with the only commercial and industrial floor coatings lead generation platform in America.

Our business development specialists and floor coatings experts streamline your growth and build your commercial and industrial business.

The Floor Coatings Group offers certified contractor pro’s comprehensive lead generation support and result.

Who We are

The Floor Coatings Group is the only floor coatings exclusive lead generation and business development firm in the industry.

With nearly two decades of experience in business development within the floor coatings industry and a team of lead generation and marketing experts on our team, The Floor Coatings Group is the most effective way to expand your floor coatings business.

industrial floor coating project installation high performance floor coating system

WHY WORK WITH US?

We have nearly two decades of expertise in industrial and commercial floor coatings and have personally sold installed millions of square ft worth of floor coatings projects.

We decided to create a comprehensive lead generation and business development platform that helps other contractors improve their marketing approach, increase their lead flow, dominate their respective service area, and sustainably grow their business, while helping to raise the standard of quality across the floor coatings industry.

learn more about The Floor Coatings Group

Commitment to Contractors

The Floor Coatings Group is committed to helping you grow your floor coatings business.

We provide you with a simple yet comprehensive business development service.

With The Floor Coatings Group you will get more leads, do more site visits, get invited into more facilities, build more relationships with decision makers at commercial and industrial facilities in your service area and ultimately grow your floor coatings business.

Our experience in floor coatings business development

Our Experience

We have tens of millions of dollars worth of experience in lead generation, marketing, and business development success in the floor coatings industry.

Our success

We want to apply our expertise to help you succeed.

Our History

We understand how to generate leads, how to build great relationships with clients, and how to install high quality floor coatings, and we have a best in class lead generation system to help you grow in your service area or expand into new service areas.

Our Services

Floorcoatingscontractor.com has a comprehensive approach to lead generation and business growth services.

High Quality Websites and landing pages

The Floor Coatings Group is the premier lead generation website in the floor coatings industry. It was designed with floor coatings lead generation in mind and is optimized for SEO, built to convert leads, and is the centerpiece of our comprehensive marketing approach. As a The Floor Coatings Group certified contractor, you get featured as a service area partner on the website.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a powerful way to improve a website’s targeted traffic. The Floor Coatings Group is optimized for technical SEO and full of onsite organic content written by a team of experts in both floor coatings and SEO strategy. Through multi-faceted optimization, we help search engines such as Google recognize the “keywords” associated with the floor coatings industry, and The Floor Coatings Group’s site is positioned to become a nationwide leader in online results for floor coating project-related searches.

Blog

The Floor Coatings Group’s blog is managed by a team that is seasoned in blog and SEO management and that has decades worth of floor coatings experience. Our blog helps keep new and original coatings-specific content on The Floor Coatings Group. Having a blog is a valuable component of a comprehensive marketing strategy. It helps improve our online visibility, establish authority, engage with our audience, and ultimately drive business growth by attracting and nurturing leads through the floorcoatingscontractor.com site.

Lead Capture and Lead Distribution

Lead capture and lead distribution are two essential components of a marketing strategy that focus on identifying potential floor coatings customers (leads) and efficiently managing and distributing them to you as our service area exclusive certified partner so that your team can further nurture and convert leads into projects in your service area.

Local Landing Pages for Your Service Area

Local landing pages are an essential component of our digital marketing strategy and as a partner, you will get a service area landing page and a local Google listing as a The Floor Coatings Group service area partner. These pages are visible in your service area and are designed to be found by people searching for flooring services near you. They also serve several other purposes related to our Google ads strategies, onsite SEO purposes, and are also useful in targeting and engaging potential customers in your service area.

Services & Industry Landing Pages

Service and industry web pages are essential components of a well-structured and informative website. They play a crucial role in educating, engaging, and converting visitors, enhancing your online presence, and establishing your business as a credible and trustworthy source in the industry. They are also useful in our ads campaigns and strategy and are helpful in turning searches into leads.

Google Ads

Google Ads are one of the most popular and effective marketing tools available. With billions of searches being made every day on Google, relevant keywords can bring thousands of high-interest users directly to The Floor Coatings Group. Our ad campaigns are tested and have a history of high performance within the floor coatings industry. Our ads managers take a strategic approach to floor coatings-specific keywords and are skilled in how to be most effective in running Google ads because of our deep understanding and expertise in both ad strategy and floor coatings.

Google Analytics

Google Analytics is an invaluable tool for businesses looking to make data-driven decisions. With its robust capabilities and real-time insights, The Floor Coatings Group has a deep understanding of our website’s performance, user behavior inside the floor coatings industry, traffic sources, and how to most effectively run campaigns inside the resinous flooring industry. Our ads campaigns are run by Google ads experts who have been overseeing floor coatings ads campaigns for many years and we have an advantage over other marketing teams because of the enormous amount of data, ab testing, and focus within one the floor coatings industry.

Social Media Accounts

Social media advertising is essential for businesses looking to expand their presence, connect with their target audience, drive engagement, and achieve measurable results. The Floor Coatings Group is active on LinkedIn, Facebook, and Instagram. We also run local ads and engage with ideal target clients in the service areas we have certified partners in. Our social media approach increases our online presence, builds our brand, directs traffic to The Floor Coatings Group, and ultimately helps us convert attention to leads and flooring projects.

Industry Specific Data Lists

Industry-specific data lists are invaluable tools for businesses looking to refine their marketing efforts, improve conversion rates, reduce marketing costs, and gain a competitive edge. At The Floor Coatings Group we curate data lists on our ideal target clients and facilities most likely to need a flooring solution. We manage our contact list with meticulous care, double cleaning our lists to ensure high deliverability, and open and response rates in our email prospecting.

Proprietary Prospecting and outreach

The goal prospecting is to initiate contact with potential customers, generate leads, and ultimately convert them into customers. Our outreach significantly outperforms marketing alternatives and is highly effective in converting responses into flooring projects.

Email Nurturing

We also have warm prospect nurturing sequences as a way to engage with interested prospective clients and nurture the relationship with them until they are ready to request a quote and schedule a site visit. Our email marketing and email outreach systems direct traffic and attention to The Floor Coatings Group and as a service area partner, you benefit from steady lead flow through our email marketing approach.

With the necessary channels already in place, your costs are lower, and results come quicker.

You get quality industrial and commercial leads in your service area as a certified contractor, but you maintain complete autonomy over your own brand and business.

You gets the benefit of a larger brand and nationwide reputation with no strings attached. You continue to do great work and positively manage the lead flow and opportunities we provide you with.

We don’t lock you into long term contracts like alternative marketing or lead generation platforms.

You have autonomy over your own brand. No controlling stipulations. Just leads and the opportunities you need to grow your business.

Become a Member of the Floor Coatings Group today

Certified members receive service area lead flow, marketing and business development services.

We are here to help you generate leads, sustainably grow, and to increase the overall quality of the floor coatings industry by ensuring that the highest quality contractors have stronger lead flow and business growth opportunities. We connect best in class installers with facilities that need floors in your area. By doing this we are ensuring the standard of excellence is raised on thousands of projects across the country.

Become a certified Installer

The Floor Coatings Group provides what you need to Grow your coatings business

The Floor Coatings Group helps high quality installation contractors grow their business.

We can help you meet your business development goals one project opportunity at a time.

The Floor Coatings Group team has 20 years of success in floor coatings business development.